Digital Marketing Portfolio
Data-driven digital marketer who turns ad spend into measurable results
Managed RM50,000 monthly ad campaigns, built AI content workflows, and operated 68 social media accounts while maintaining performance metrics that matter.
01
Paid Media Campaign
Supported paid media campaign operations across 10 client accounts and RM50,000 monthly ad spend, with focus on spend pacing, performance records, CTR, ROAS, CPC, and campaign accountability.
02
AI Influencer Ops
Solely handled daily operations for 34 AI influencer characters across 68 TikTok and Instagram accounts, maintaining posting flow, identity consistency, and brand alignment.
03
AI Content Pipeline
Built a structured AI content workflow using tools such as CapCut AI, Google Flow, LibTV, and ChatGPT Images to speed up creative production and handoff.
04
AI TVC Production
Produced AI-assisted TVC concepts by organising generated visual references, scene boards, and creative direction assets into a structured production workflow.
05
UGC Content
Produced and organised short-form UGC content across product, lifestyle, and KOL-style formats for campaign-ready social media delivery.
Digital Marketing Portfolio
I connect campaign execution with information management: clear records, accountable workflows, and performance reporting that helps teams understand what is working.
