Paid Media Campaign
This case study reflects my role in maintaining campaign records and performance visibility for paid media work at Locus-T.
The work combined day-to-day campaign support with structured tracking, so account activity, ad spend, and optimization notes could be reviewed clearly.
RM50,000 monthly ad spend supported10 client accounts managedPerformance metrics tracked for campaign decisions
Project explanation
What this project covers
Supported paid media campaign operations across 10 client accounts and RM50,000 monthly ad spend, with focus on spend pacing, performance records, CTR, ROAS, CPC, and campaign accountability.
This case study reflects my role in maintaining campaign records and performance visibility for paid media work at Locus-T.
The work combined day-to-day campaign support with structured tracking, so account activity, ad spend, and optimization notes could be reviewed clearly.
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